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Tencent and Burberry have produced a custom mini program that is unlocked via . The new store, launching today, is 5,800-square-foot, designed through a .Retail Reimagined. Together with Tencent, we have developed a custom WeChat Mini . A WeChat programme allows shoppers to unlock exclusive content and .
The Wechat program. In partnership with Tencent, Burberry has developed a . Tencent and Burberry have produced a custom mini program that is unlocked via WeChat. Users create a profile and are given a digital avatar in the form of a cartoon fawn that hatches from an egg.
The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.
Retail Reimagined. Together with Tencent, we have developed a custom WeChat Mini Program which brings our store to life through exclusive content and personalised experiences. The bespoke companion adds a layer of digital discovery to the physical space, unlocking exclusive product content, audio guides, one-to-one appointments, table . A WeChat programme allows shoppers to unlock exclusive content and personalised experiences which they can share on their social media networks. All the clothes are labelled with QR codes which. The Wechat program. In partnership with Tencent, Burberry has developed a custom mini program, which brings the store to life through exclusive content and personalised experiences that can be unlocked on WeChat. The store, which opens Friday, has been developed in concert with a smartphone widget on the popular mega-app WeChat. The initiative, announced as part of a partnership with Chinese technology giant Tencent, aims to integrate gaming, social media, e-commerce and white-glove client services that can be accessed both at home and in the store.
In a bid to reinvigorate sales in the massive Chinese market, British luxury fashion brand Burberry has, this year, ramped up advertising on China’s popular social media app WeChat. The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment. LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into. In a bid to reinvigorate sales in the massive Chinese market, British luxury fashion brand Burberry this year used a strategy that has paid off handsomely: ramping up advertising on China's popular WeChat social media app.
Tencent and Burberry have produced a custom mini program that is unlocked via WeChat. Users create a profile and are given a digital avatar in the form of a cartoon fawn that hatches from an egg.
The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.Retail Reimagined. Together with Tencent, we have developed a custom WeChat Mini Program which brings our store to life through exclusive content and personalised experiences. The bespoke companion adds a layer of digital discovery to the physical space, unlocking exclusive product content, audio guides, one-to-one appointments, table . A WeChat programme allows shoppers to unlock exclusive content and personalised experiences which they can share on their social media networks. All the clothes are labelled with QR codes which. The Wechat program. In partnership with Tencent, Burberry has developed a custom mini program, which brings the store to life through exclusive content and personalised experiences that can be unlocked on WeChat.
The store, which opens Friday, has been developed in concert with a smartphone widget on the popular mega-app WeChat. The initiative, announced as part of a partnership with Chinese technology giant Tencent, aims to integrate gaming, social media, e-commerce and white-glove client services that can be accessed both at home and in the store. In a bid to reinvigorate sales in the massive Chinese market, British luxury fashion brand Burberry has, this year, ramped up advertising on China’s popular social media app WeChat. The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment. LONDON — Burberry is looking to break new retail ground in Shenzhen, China, today with a store that fuses physical and digital elements and asks shoppers to press their WeChat accounts into.
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